Rupert Murdoch is a media visionary.

The
family rues the day Rupert
came to town to dabble in American newspapers. Decades ago he spotted the left wing slant of most of the major dailies, led by the New York Times. He could see the ivory tower media were off in their own little kingdoms and not reporting the balanced, moderate, middleclass tastes of America.

Mr. Murdoch has moved on, way beyond newsprint to own FOX, American Idol (No. 1 show in the USA), Dish TV and now
the fifth most popular site in the world with 50 million unique participants, weekly. Over the past year alone, he has spent some $1.5 billion on new-breed Internet companies, including online communities devoted to gaming, sports, and movies, plus a startling eruption of youthful energy known as MySpace. The days of top-down, force-fed, liberal elite media are over.

He was quoted on Wired recently. “To find something comparable, you have to go back 500 years to the printing press, the birth of mass media – which, incidentally, is what really destroyed the old world of kings and aristocracies. Technology is shifting power away from the editors, the publishers, the establishment, and the media elite. Now it’s the people who are taking control.” Murdoch said with a smile.

Murdoch on GOOGLE Can newspapers make money online? Sure. Can they make enough to replace what’s going out? At the moment, with the Internet so competitive, so new, and so cheap, the answer is no. But don’t look at it as a newspaper – look at it as a journalistic enterprise. If you’ve got authority and trust, if you can make the news interesting, you’ll survive.
Murdoch on GOOGLE
I like those guys, but there’s a bit of arrogance. They could have bought MySpace three months before we did for half the price. They thought, “It’s nothing special. We can do that.”
“We’re looking at the ultimate opportunity,” Murdoch continued. “The Internet is media’s golden age.”

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