By Greg Michael
In what more and more analysts are saying may be the final stages of newspaper media monopolies, with profits crumbling, shrinking market share, advertising migration and rising newsprint and delivery costs, who do most newspapers turn to? The editors put fellow editors in charge, of course. With all the challenges facing marketing, circulation and advertising management, online business strategies, newspapers stick to the 1920s newspaper management model, the editors run the show. It’s like handing over top management of the airlines to the flight attendants.
The editors I know aren’t equipped to manage people, and the paperclip budget of the newsroom, let alone plan strategies for online growth, marketing, branding, IT upgrades, cost and revenue analysis. They can’t even see that they are cannibalizinig their own papers with their half-hearted attmepts at creating revenue from thier static news web pages.
The overwhelming majority of editors are neither educated nor focused on business.
Question for media investors: Are your newspaper shares in the hands of an editorial-centric management team? If so, time to get out.