Washington Post Radio, which promoted the newspaper’s journalists on local D.C. air waves, will go off the air next month after failing to attract enough listeners and losing money during its 17-month existence.
It seems that the dull, liberal pabulum didn’t even play well in one of the nation’s most left-leaning markets. It is not a mistake to see the Washing Post Company pull the plug soon after Roberto Gonzalez resigned. The Left’s latest punching bag had quit. No more traction. Also, why preach to the choir? All the lefties in D.C. are going to vote for Hillary/Obama. The station wouldn’t get advertising from the DNC. Of course, not even Ron Paul would advertise on that station from the right.
Post Radio, which is broadcast regionwide on two sations, 107.7 FM and 1500 AM, was not able to draw even 1 percent of listeners during its first year.
Infomercials for vitamins get much larger audiences!
The two companies will announce Friday that WTWP (WTheWashingtonPost) — will go off the air by the end of September. The stations will continue to carry news and talk programming without an association with The Post.
Billed as a new kind of radio programming when it began in March of last year, Post Radio, or WTWP AM-FM, featured in-depth discussions with Post reporters and editors about the day’s news. The station’s backers said it would be like “NPR on caffeine” for liberal slanted newsy listeners. It was actually NPR on Exlax and Sominex.
Some local programs, such as David Burd’s morning show, will continue on the new, still-unnamed replacement station, but the bulk of the broadcasting day will be filled with syndicated talk shows.
Ironically, conservative-libertarian talk show host Glenn Beck has been rumored to be one of the replacement shows on what will be an entirely new station with new call letters.
This was another lesson in free enterprise. The left’s Air (head) America and NPR on green tea, can’t compete in the free market of ideas. They don’t understand America. That’s why the Democrats will bring back the Fairness Doctrine as soon as they get control of the White House.
Bonneville paid an annual fee to The Post for access to its journalists and for the use of The Post’s name. The Post, which had no direct financial investment in the stations, will make a small profit from the fee payments, an executive familiar with the agreement said yesterday.
In addition to WTWP, the Salt Lake City-based Bonneville owns all-news WTOP (820 AM and 103.5 FM) in Washington and WFED (1050 AM), which broadcasts news about the federal government.
“It has been a good experiment during which we learned about radio as one of the platforms on which we can put Washington Post journalists and journalism,” said Leonard Downie, The Post’s executive editor. Downie declined to comment directly on WTWP’s demise.
During the recent spring ratings period, WTWP finished tied for 18th place among local stations, with an average of 1.2 percent of the audience, according to Arbitron. It was the station’s best three-month performance since its inception. What a stink bomb.
Meanwhile, the print side of the mainstream media continues to shed its losers.
Newspaper publisher E.W. Scripps Co. said Tuesday it is seeking a buyer for The Albuquerque Tribune, an afternoon newspaper that publishes Monday through Saturday.
E.W. Scripps will shut down the newspaper if it cannot find a “qualified” buyer, but did not indicate how long it will search for a new investor or what price it was seeking for the newspaper.
The Albuquerque Tribune currently has a joint operating agreement with the Albuquerque Journal, the daily morning newspaper in the city. That deal, which is scheduled to run through 2022, is expected to be terminated. The agreement requires the Journal’s parent company, Journal Publishing Co., to run the business operations of the Journal in exchange for a share of profits from the newspaper. My guess is that Scripps would get more revenue by shutting off the life support of the Albuquerque Tribune and laugh all the way to the bank through 2022.
Prediction: They won’t find a qualified buyer.