Gannett is building the model of the profitable newspaper

A new bold initiative is about to unfold in Detroit. Overnight, profitability will be restored to the Detroit Free Press, the Detroit News and the joint operating agency that serves them, the experiment in non-daily home delivery could be common practice in the next two years.

Desperate times create desperate measures. The new model even cuts down on newspapers’ carbon footprint.

There is a widely reported plan that the Detroit dailies will restrict home delivery to Thursday and Sunday and perhaps one other day of the week. While papers on the other days of the week presumably would be available for single-copy purchase in busy downtown and suburban shopping centers, the rough draft of this plan is that the subscribers to  the Thursday and Sunday  newspapers would get full access to the news online.  

Gannett owns the Free Press, which is reported by the Gannett Blog to be preparing to eliminate 300 jobs. MediaNews Group, (Singleton) which in part is financed by Gannett, owns the News. 

Let’s face it, newspapers should not be printed and delivered each day. What a waste of energy.

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