Most trusted media? Not newspapers.

Besides skiing, wine gulping and dining 24/7, there are some presentations at Davos. I know, it is hard to believe.

Two thirds of people in the Western world don’t trust newspaper articles.

Lionel Barber, editor of the Financial Times, began a session saying that trust is an issue for the press as well as government and big business. Edelman found that trust in business magazines and analysts fell from 57% to 44% and from 56% to 47% respectively. Trust in TV news is down from 49% to 36% and in newspaper coverage from 47% to 34%.

The least trusted businesses: Banking and the auto business. In general the U.S., India, U.K., Poland and China, there is much more trust in business than in government. The French, Germans and most of Europe believe  in Big Brother over the private sector. The sad part, the U.S. is moving toward the French.