Zell tells it like it is for newspapers

Sam Zell, the real estate tycoon who now runs the combined Times-Mirror/Tribune newspaper empire,  said some shocking statements today. 

Mr. Zell was on the CNBC “Squawk Box” show (June 27) when he said,
“I think that because newspapers have historically been monopolies, I think they’ve been insulated from reality. I, you know, am in the position where I’m going to have to, quote-unquote, deliver reality.

I think we can have terrific newspapers, but I think the newspapers have to respond to their customers. In many cases a lot of the things we’re doing right now were all identified in focus groups over the last eight years. And the focus groups were made, were taken, and nobody paid attention to them.”

You are right on Mr. Zell. Not only did the “editorial elite” ignore the research, they laughed about it.

It’s time you model newspapers after real businesses starting with demoting the “executive editors” to proof readers and replace them with real managers with MBAs.

Major newspapers have been monopolies, owned by absentee, wealthy families who let left wing editors with a life-long hate for business, run the show.  

 

 

 

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